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Beyond the Internet: mobile technology and innovation for luxury

In: Luxury Online

Author

Listed:
  • Uché Okonkwo

Abstract

If someone were to mention to you that a luxury brand is a living thing that needs to be fed and nurtured like humans, animals and plants, your first reaction would probably be that the person is crazy. If the person went ahead and insisted that luxury brands go through the same stages of growth as human beings, from infancy to childhood, teenage, adulthood and old age and that each life-stage requires luxury to be and act in a certain way, you will likely conclude that he has lost his mind or that he has suddenly woken up on the wrong side of the age of philosophy.

Suggested Citation

  • Uché Okonkwo, 2010. "Beyond the Internet: mobile technology and innovation for luxury," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 278-306, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24833-5_9
    DOI: 10.1057/9780230248335_9
    as

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