Luxury Online
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230248335
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Book Chapters
The following chapters of this book are listed in IDEAS- Uché Okonkwo, 2010. "Introduction," Palgrave Macmillan Books, in: Luxury Online, pages 1-7, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Is luxury (still) afraid of the Internet?," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 11-25, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Connected luxury," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 26-40, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Web 2.0, the social web (or whatever you prefer to call it) is real!," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 41-108, Palgrave Macmillan.
- Uché Okonkwo, 2010. "The e-experience: creating more than a luxury website," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 111-181, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Let’s talk: communicating the luxury message online," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 182-214, Palgrave Macmillan.
- Uché Okonkwo, 2010. "The art of selling the dream online," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 215-261, Palgrave Macmillan.
- Uché Okonkwo, 2010. "e-people are real people," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 262-277, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Beyond the Internet: mobile technology and innovation for luxury," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 278-306, Palgrave Macmillan.
- Uché Okonkwo, 2010. "A look at the best and worst practices of luxury online," Palgrave Macmillan Books, in: Luxury Online, chapter 0, pages 307-323, Palgrave Macmillan.
- Uché Okonkwo, 2010. "Epilog," Palgrave Macmillan Books, in: Luxury Online, pages 325-330, Palgrave Macmillan.
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