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Introduction

In: The Global Corporate Brand Book

Author

Listed:
  • Michael Morley

Abstract

Surely there are enough books about branding to make another superfluous. So it would seem, except that a review of the huge range of books available in print shows that they are almost all devoted to brands as products.

Suggested Citation

  • Michael Morley, 2009. "Introduction," Palgrave Macmillan Books, in: The Global Corporate Brand Book, pages 1-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23945-6_1
    DOI: 10.1057/9780230239456_1
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    Cited by:

    1. Fisk, Jonathan M. & Good, A.J., 2019. "Information booms and busts: Examining oil and gas disclosure policies across the states," Energy Policy, Elsevier, vol. 127(C), pages 374-381.

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