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The Global Corporate Brand Book
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230239456
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Papp-Váry à rpád, 2019. "Country branding as a special type of place branding – An overview of the related terminology," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2019),, Óbuda University, Keleti Faculty of Business and Management.
Book Chapters
The following chapters of this book are listed in IDEAS- Michael Morley, 2009. "Introduction," Palgrave Macmillan Books, in: The Global Corporate Brand Book, pages 1-11, Palgrave Macmillan.
- Michael Morley, 2009. "The brand house," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 1, pages 12-19, Palgrave Macmillan.
- Michael Morley, 2009. "The house of brands," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 2, pages 20-35, Palgrave Macmillan.
- Michael Morley, 2009. "We are family," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 3, pages 36-52, Palgrave Macmillan.
- Michael Morley, 2009. "The brand, cèst moi," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 4, pages 53-63, Palgrave Macmillan.
- Michael Morley, 2009. "Transitions — the next generation," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 5, pages 64-77, Palgrave Macmillan.
- Michael Morley, 2009. "Location branding," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 6, pages 78-88, Palgrave Macmillan.
- Michael Morley, 2009. "The boring business of B2B," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 7, pages 89-101, Palgrave Macmillan.
- Michael Morley, 2009. "Professional service firms," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 8, pages 102-111, Palgrave Macmillan.
- Michael Morley, 2009. "Not-for-profits," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 9, pages 112-123, Palgrave Macmillan.
- Michael Morley, 2009. "Living the brand," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 10, pages 124-132, Palgrave Macmillan.
- Michael Morley, 2009. "Mergers and acquisitions," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 11, pages 133-144, Palgrave Macmillan.
- Michael Morley, 2009. "Rebranding the corporation," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 12, pages 145-157, Palgrave Macmillan.
- Michael Morley, 2009. "Crisis — the defining moment," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 13, pages 158-171, Palgrave Macmillan.
- Michael Morley, 2009. "The pillars — creating the brand foundation," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 14, pages 172-179, Palgrave Macmillan.
- Michael Morley, 2009. "Corporate social responsibility," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 15, pages 180-192, Palgrave Macmillan.
- Michael Morley, 2009. "What’s it worth?," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 16, pages 193-200, Palgrave Macmillan.
- Michael Morley, 2009. "The role of public relations in brand building," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 17, pages 201-210, Palgrave Macmillan.
- Michael Morley, 2009. "Researching brand reputation," Palgrave Macmillan Books, in: The Global Corporate Brand Book, chapter 18, pages 211-223, Palgrave Macmillan.
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