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Can Chrysler Survive its Reinvention?

In: The Second Automobile Revolution

Author

Listed:
  • Bruce Belzowski

Abstract

Reinvention has been the key word in Chrysler’s history since the 1970s. The company has survived more near-death experiences than any other automotive manufacturer in the US. Over the past twelve years since the publication of One Best Way?, Chrysler has merged with Daimler, separated from Daimler, and begun life anew under the leadership of a private equity firm. It has been a stormy as well as a rewarding time for the company.

Suggested Citation

  • Bruce Belzowski, 2009. "Can Chrysler Survive its Reinvention?," Palgrave Macmillan Books, in: Michel Freyssenet (ed.), The Second Automobile Revolution, chapter 11, pages 206-222, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23691-2_11
    DOI: 10.1057/9780230236912_11
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    Cited by:

    1. Michel Freyssenet & Bruno Jetin, 2019. "The deregulation of employment and finance: the Big Three in crisis," Working Papers halshs-02020051, HAL.
    2. Michel Freyssenet & Bruno Jetin, 2011. "The deregulation of employment and finance: the Big Three in crisis," Post-Print halshs-02020051, HAL.

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