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Implementing Strategy Through Project Management: The Importance of Managing the Project Front-end

In: Making Essential Choices with Scant Information

Author

Listed:
  • Peter W. G. Morris

    (The Bartlett University College)

Abstract

This chapter, if it succeeds, will open wider two doors in management theory and practice: one, to show concretely how corporate and business strategy implementation can be effected via project management, something rarely addressed in the academic literature; two, to show how project management, as a discipline, can contribute to strategic management. In doing, so it should clarify the confusion which has crept into perceptions of what programme and project management are. It will illustrate the importance of work done in the project “front-end”. It will stress why value and benefits, and other measures of effectiveness may be more significant than the traditional project management efficiency measures of budget, schedule and scope attainment. And finally, it will show the importance of leadership in achieving this.

Suggested Citation

  • Peter W. G. Morris, 2009. "Implementing Strategy Through Project Management: The Importance of Managing the Project Front-end," Palgrave Macmillan Books, in: Terry M. Williams & Knut Samset & Kjell J. Sunnevåg (ed.), Making Essential Choices with Scant Information, chapter 3, pages 39-67, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23683-7_3
    DOI: 10.1057/9780230236837_3
    as

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    Cited by:

    1. Rauniar, Rupak & Rawski, Greg, 2012. "Organizational structuring and project team structuring in integrated product development project," International Journal of Production Economics, Elsevier, vol. 135(2), pages 939-952.
    2. Anne Strand Alfredsen Larsen & Gro Holst Volden & Bjørn Andersen, 2021. "Project Governance in State-Owned Enterprises: The Case of Major Public Projects’ Governance Arrangements and Quality Assurance Schemes," Administrative Sciences, MDPI, vol. 11(3), pages 1-27, July.
    3. Tim Busscher & Taede Tillema & Jos Arts, 2013. "Revisiting a programmatic planning approach: managing linkages between transport and land use planning," Planning Theory & Practice, Taylor & Francis Journals, vol. 14(4), pages 492-508, December.

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