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Virtual World Companion Guide

In: Brand Avatar

Author

Listed:
  • Alycia Mesa

Abstract

At the time of writing this book, I was actually surprised to find that there is no one, comprehensive place to find information about all the different virtual worlds in the marketplace despite the wealth of partial listings online. Hence, the birth of the Brand Avatar Virtual World Companion Guide created to give you a brief snapshot/overview of the many worlds in the marketplace. The following is meant to be a companion guide to introduce you to the various virtual worlds grouped by target audience and type of virtual world and subsequently listed in alphabetical order. Although several worlds have multiple target audiences (such as There.com for 13-year-olds through to people in their 20s), many have a single target audience (such as Habbo for teens only).

Suggested Citation

  • Alycia Mesa, 2009. "Virtual World Companion Guide," Palgrave Macmillan Books, in: Brand Avatar, pages 113-171, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23371-3_10
    DOI: 10.1057/9780230233713_10
    as

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