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Suggested Citation
DOI: 10.1057/9780230233713
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Book Chapters
The following chapters of this book are listed in IDEAS- Alycia Mesa, 2009. "Introduction," Palgrave Macmillan Books, in: Brand Avatar, pages 1-5, Palgrave Macmillan.
- Alycia Mesa, 2009. "The Emergence and Characteristics of Virtual Worlds," Palgrave Macmillan Books, in: Brand Avatar, chapter 1, pages 7-18, Palgrave Macmillan.
- Alycia Mesa, 2009. "The Culture of Virtual World Users," Palgrave Macmillan Books, in: Brand Avatar, chapter 2, pages 19-30, Palgrave Macmillan.
- Alycia Mesa, 2009. "The Emergence of Business within Virtual Worlds," Palgrave Macmillan Books, in: Brand Avatar, chapter 3, pages 31-52, Palgrave Macmillan.
- Alycia Mesa, 2009. "The Virtual Worlds of Proprietary Brands," Palgrave Macmillan Books, in: Brand Avatar, chapter 4, pages 53-66, Palgrave Macmillan.
- Alycia Mesa, 2009. "Success Stories," Palgrave Macmillan Books, in: Brand Avatar, chapter 5, pages 67-78, Palgrave Macmillan.
- Alycia Mesa, 2009. "Failure Stories," Palgrave Macmillan Books, in: Brand Avatar, chapter 6, pages 79-87, Palgrave Macmillan.
- Alycia Mesa, 2009. "New Challenges," Palgrave Macmillan Books, in: Brand Avatar, chapter 7, pages 89-100, Palgrave Macmillan.
- Alycia Mesa, 2009. "The Futurist’s Review," Palgrave Macmillan Books, in: Brand Avatar, chapter 8, pages 101-111, Palgrave Macmillan.
- Alycia Mesa, 2009. "Virtual World Companion Guide," Palgrave Macmillan Books, in: Brand Avatar, pages 113-171, Palgrave Macmillan.
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