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Promoting a Brand Through National Identity and a Culture of Consumption: The Case of S. Pellegrino

In: Brand Storming

Author

Listed:
  • Michele Fioroni
  • Garry Titterton

Abstract

S. Pellegrino mineral water has its source in the municipality of San Pellegrino Terme in Val Brembana in the Italian Alps. It naturally springs from the earth after a long journey, rising from a depth of 1,000 meters, during which nature filters, purifies and enriches it with mineral salts. It is aerated with a carbonate which comes from a natural source, and boasts 14 minerals, including calcium and magnesium. Its properties have been famous since the fifteenth century: it is documented that even Leonardo da Vinci visited the Bremban town and on that occasion called the water of San Pellegrino “miraculous.”

Suggested Citation

  • Michele Fioroni & Garry Titterton, 2009. "Promoting a Brand Through National Identity and a Culture of Consumption: The Case of S. Pellegrino," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 191-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23351-5_21
    DOI: 10.1007/978-0-230-23351-5_21
    as

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