Printed from https://ideas.repec.org/b/pal/palbok/978-0-230-23351-5.html
My bibliography
Save this book
Brand Storming
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-0-230-23351-5
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Michele Fioroni & Garry Titterton, 2009. "The Brand as a Social Phenomenon and Cultural Icon," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 3-14, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand Religion," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 15-23, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Between Past and Present: Nostalgia Branding," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 24-28, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "The Human Nature of Brands," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 31-39, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "The Brand’s Genetic Clock," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 40-47, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Genetic Familiarity: The Brand in Search of its Roots," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 48-55, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand Name: “The Importance of Being Earnest”," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 56-64, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand Sex: A Confused Identity Heading Toward Androgyny," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 65-73, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "The Brand Between Emotions and Experiences," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 74-82, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand Senses: The Challenge of Polysensualism," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 83-96, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Building a Frame of Reference Between Advantages and Parity," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 99-114, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Performance Anxiety and the Illusion of Quality," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 115-121, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand and Category: A Complex Relationship," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 122-129, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Brand Perception and the Power of the Subconscious," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 130-136, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Developing a Brand in Different Cultural Contexts," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 139-151, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Giving a Brand a Passport," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 152-157, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "The New Frontiers of Brands in a Changing World: The Case of India," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 158-162, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "From the Rediscovery of its Roots to “Sense & Simplicity”: The Case of Philips," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 165-173, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Evoking Symbolic Values Around a Product and Becoming a Global Icon: The Case of Starbucks," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 174-180, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Building a Creed by Promoting a Lifestyle: The Case of Whole Foods," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 181-190, Palgrave Macmillan.
- Michele Fioroni & Garry Titterton, 2009. "Promoting a Brand Through National Identity and a Culture of Consumption: The Case of S. Pellegrino," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 191-197, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-0-230-23351-5. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.