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The Case of Skoda Auto India

In: Hybridization of MNE Subsidiaries

Author

Listed:
  • Florian A. A. Becker-Ritterspach

    (University of Groningen)

Abstract

VW’s internationalization in the passenger car segment starts early compared to other German auto manufacturers. In the 1950s VW opens its first CKD-operations in Brazil (1953), Mexico (1954) and South Africa (1956). Responding to stringent protectionism in the respective countries, these plants soon develop into fully integrated production sites (Eckardt et al., 2000). The internationalization pattern of setting up production sites for ‘mature products’ in peripheral markets continues throughout the 1970s and 1980s and involves the establishment of new sites in Nigeria (1975), Argentina (1980), Egypt (1981) and China (starting in 1983). This development is paralleled by VW’s Europe-centred internationalization (Eckardt et al., 2000).

Suggested Citation

  • Florian A. A. Becker-Ritterspach, 2009. "The Case of Skoda Auto India," Palgrave Macmillan Books, in: Hybridization of MNE Subsidiaries, chapter 8, pages 214-249, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23349-2_8
    DOI: 10.1057/9780230233492_8
    as

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