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Your Advertising Agency Is Not Your Partner

In: Marketing Revealed

Author

Listed:
  • Willem Burgers

    (China Europe International Business School)

Abstract

Some of my best friends work in advertising agencies. Since this chapter is so unkind to advertising agencies I tell them to skip this chapter. This way I can keep my friends. If you work for an ad agency, you too can skip this chapter. You already know what’s in it anyway. Everybody else, please pay close attention. Managing your advertising agency is an important issue. Advertising is your mouth. I’m not sure companies should outsource their mouth, but they do.

Suggested Citation

  • Willem Burgers, 2008. "Your Advertising Agency Is Not Your Partner," Palgrave Macmillan Books, in: Marketing Revealed, chapter 12, pages 107-113, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23087-3_12
    DOI: 10.1057/9780230230873_12
    as

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