Marketing Revealed
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230230873
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Book Chapters
The following chapters of this book are listed in IDEAS- Willem Burgers, 2008. "Marketing: What It Is," Palgrave Macmillan Books, in: Marketing Revealed, chapter 1, pages 1-8, Palgrave Macmillan.
- Willem Burgers, 2008. "Marketing R&D," Palgrave Macmillan Books, in: Marketing Revealed, chapter 2, pages 9-18, Palgrave Macmillan.
- Willem Burgers, 2008. "Marketing as a Philosophy of Business," Palgrave Macmillan Books, in: Marketing Revealed, chapter 3, pages 19-30, Palgrave Macmillan.
- Willem Burgers, 2008. "Do We Know Anything in Marketing?," Palgrave Macmillan Books, in: Marketing Revealed, chapter 4, pages 31-42, Palgrave Macmillan.
- Willem Burgers, 2008. "Marketing’s Job," Palgrave Macmillan Books, in: Marketing Revealed, chapter 5, pages 43-48, Palgrave Macmillan.
- Willem Burgers, 2008. "Managing Your Markets," Palgrave Macmillan Books, in: Marketing Revealed, chapter 6, pages 49-62, Palgrave Macmillan.
- Willem Burgers, 2008. "New Thoughts on Market Segmentation," Palgrave Macmillan Books, in: Marketing Revealed, chapter 7, pages 63-71, Palgrave Macmillan.
- Willem Burgers, 2008. "Lost Customers," Palgrave Macmillan Books, in: Marketing Revealed, chapter 8, pages 73-79, Palgrave Macmillan.
- Willem Burgers, 2008. "You Don’t Know Good Advertising," Palgrave Macmillan Books, in: Marketing Revealed, chapter 9, pages 81-87, Palgrave Macmillan.
- Willem Burgers, 2008. "What Makes a Good Advertisement?," Palgrave Macmillan Books, in: Marketing Revealed, chapter 10, pages 89-100, Palgrave Macmillan.
- Willem Burgers, 2008. "Media Selection: Where Should You Advertise?," Palgrave Macmillan Books, in: Marketing Revealed, chapter 11, pages 101-106, Palgrave Macmillan.
- Willem Burgers, 2008. "Your Advertising Agency Is Not Your Partner," Palgrave Macmillan Books, in: Marketing Revealed, chapter 12, pages 107-113, Palgrave Macmillan.
- Willem Burgers, 2008. "Ask Not What Your Brand Can Do For You …," Palgrave Macmillan Books, in: Marketing Revealed, chapter 13, pages 115-124, Palgrave Macmillan.
- Willem Burgers, 2008. "Marketing Mathematics," Palgrave Macmillan Books, in: Marketing Revealed, chapter 14, pages 125-136, Palgrave Macmillan.
- Willem Burgers, 2008. "Pricing Strategies," Palgrave Macmillan Books, in: Marketing Revealed, chapter 15, pages 137-149, Palgrave Macmillan.
- Willem Burgers, 2008. "Distribution," Palgrave Macmillan Books, in: Marketing Revealed, chapter 16, pages 151-157, Palgrave Macmillan.
- Willem Burgers, 2008. "Power," Palgrave Macmillan Books, in: Marketing Revealed, chapter 17, pages 159-163, Palgrave Macmillan.
- Willem Burgers, 2008. "A New Idea in Marketing: Honesty," Palgrave Macmillan Books, in: Marketing Revealed, chapter 18, pages 165-174, Palgrave Macmillan.
- Willem Burgers, 2008. "Outside Your Company," Palgrave Macmillan Books, in: Marketing Revealed, chapter 19, pages 175-187, Palgrave Macmillan.
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