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Discounting and Other Incentives

In: Practical Pricing

Author

Listed:
  • Michael Calogridis

Abstract

In pricing, everyone wants a deal and that involves some type of discount. In reality, it can be said that a discount really doesn’t matter, it’s more the net price and whether or not it’s at a market level so that the potential customer feels the product is priced at a level at which they will make a purchase. Culturally, over the years, pricing has evolved certain practices such that customers who purchase in bulk, and regularly do so, tend to receive the lowest and most aggressive net selling prices.

Suggested Citation

  • Michael Calogridis, 2010. "Discounting and Other Incentives," Palgrave Macmillan Books, in: Practical Pricing, chapter 0, pages 95-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10234-7_9
    DOI: 10.1057/9780230102347_9
    as

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