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Other Price Topics

In: Practical Pricing

Author

Listed:
  • Michael Calogridis

Abstract

Many formalized pricing strategies start as a result of some level of realization by the executive level that price is not functioning well in the company. Many potential items can trigger this realization, such as financial results where price is identified as a “drag” on revenue growth, or some type of competitive realization that a top competitor is growing on price, and the like.

Suggested Citation

  • Michael Calogridis, 2010. "Other Price Topics," Palgrave Macmillan Books, in: Practical Pricing, chapter 0, pages 173-181, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10234-7_16
    DOI: 10.1057/9780230102347_16
    as

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