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Random Walk Models of Advertising, Their Diffusion Approximation, and Hypothesis Testing

In: Annals of Economic and Social Measurement, Volume 4, number 2

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  • Charles Tapiero

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Suggested Citation

  • Charles Tapiero, 1975. "Random Walk Models of Advertising, Their Diffusion Approximation, and Hypothesis Testing," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 4, number 2, pages 293-309, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberch:10399
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    References listed on IDEAS

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    1. Stigler, George J., 2011. "Economics of Information," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 5, pages 35-49.
    2. Charles S. Tapiero, 1975. "On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation," Operations Research, INFORMS, vol. 23(5), pages 890-907, October.
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    Cited by:

    1. Dengpan Liu & Subodha Kumar & Vijay S. Mookerjee, 2012. "Advertising Strategies in Electronic Retailing: A Differential Games Approach," Information Systems Research, INFORMS, vol. 23(3-part-2), pages 903-917, September.
    2. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.

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