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A Potential Conflict between Economic and Environmental Sustainability: A Case Study

Author

Listed:
  • C.B. Ridler

    (Canada)

  • Neil Ridler

    (University of New Brunswick, Canada)

Abstract

Integrated Multi-trophic Aquaculture (IMTA) conforms more to the natural ecosystem than monoculture in improving the quality of the water column and of the sea bed. It is also more acceptable to the general public. With aquaculture poised to become the principal source of global seafood, any technique which reduces damage to the environment, and has social license, is to be welcomed. One concern about IMTA is its economic viability. This paper assesses whether consumers would be willing to pay a price premium for IMTA products. The evidence from a random sample of consumers in New Brunswick, Canada, is positive.

Suggested Citation

  • C.B. Ridler & Neil Ridler, 2011. "A Potential Conflict between Economic and Environmental Sustainability: A Case Study," MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    • Handle: RePEc:mgt:micp11:1131-1142
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    File URL: http://www.fm-kp.si/zalozba/ISBN/978-961-266-113-7.pdf
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    Cited by:

    1. Mahmoud ABDEL HAMID SALEH & Abdullah Mohammed ALHIDARI & Abdulrahman AL-MANSOUR & AbdulElah AL-KHUDHAIR, 2018. "Health Awareness and Price Sensitivity as Predictors of Consumer’s Purchase Attitude towards Soft Drinks," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 22-32.

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