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Stage Arts Social Media Marketing - An Essential Measure to Ensure the Domain’s Future Evolution

In: The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania

Author

Listed:
  • Daniela Andreea CARABA

    (Phd Student, Doctoral School Of Comunications, Public Relations And Publicity, BabeÅŸ-Bolyai University, Cluj-Napoca)

Abstract

Stage arts marketing and artistic marketing are new and under development concepts. They appeared as a result of the need for development and modern approach in order for the artistic products to survive on a competitive and dynamic XXI century market. This paper aims at presenting and discussing one of the most practical measures that can be applied in order to ensure the domain’s future evolution: the social media marketing approach in order to create and attract new artistic market segments. The article includes a market research comparing stage arts attenders that were targeted in an online social media campaign with the attenders that came from offline different sources. The paper concludes with extracting a separate profile on the two categories, the differences and similarities between them and, most importantly, observations and opportunities to be considered in future researches.

Suggested Citation

  • Daniela Andreea CARABA, 2018. "Stage Arts Social Media Marketing - An Essential Measure to Ensure the Domain’s Future Evolution," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 37, pages 421-433, Editura Lumen.
    • Handle: RePEc:lum:prchap:06-37
    DOI: https://doi.org/10.18662/lumproc.92
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    References listed on IDEAS

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    1. Joanne Scheff Bernstein, 2014. "Standing Room Only," Palgrave Macmillan Books, Palgrave Macmillan, edition 0, number 978-1-137-37569-8, March.
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      More about this item

      Keywords

      Social media; communication; stage arts marketing; online campaign; target audience;
      All these keywords.

      JEL classification:

      • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
      • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
      • F2 - International Economics - - International Factor Movements and International Business
      • F3 - International Economics - - International Finance
      • H7 - Public Economics - - State and Local Government; Intergovernmental Relations

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