Standing Room Only
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-137-37569-8
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Daniela Andreea CARABA, 2018. "Stage Arts Social Media Marketing - An Essential Measure to Ensure the Domain’s Future Evolution," Book chapters-LUMEN Proceedings, in: Carmen NĂSTASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 37, pages 421-433, Editura Lumen.
Book Chapters
The following chapters of this book are listed in IDEAS- Joanne Scheff Bernstein, 2014. "Introduction," Palgrave Macmillan Books, in: Standing Room Only, edition 0, pages 1-7, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "The Performing Arts: History and Issues—an Ongoing Crisis? A Growing Crisis?," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 9-32, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "The Evolution and Principles of Marketing," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 33-45, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Understanding the Performing Arts Market: How Consumers Think," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 47-65, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Exploring Characteristics of Current and Potential Performing Arts Attenders," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 67-91, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Planning Strategy and Applying the Strategic Marketing Process," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 93-124, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Identifying Market Segments, Selecting Target Markets, and Positioning the Offer," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 125-143, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Conducting and Using Marketing Research," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 145-168, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Using Strategic Marketing to Define and Analyze the Product Offering," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 169-186, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Managing Location, Capacity, and Ticketing Systems," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 187-199, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Focusing on Value and Optimizing Revenue through Pricing Strategies," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 201-227, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Identifying and Capitalizing on Brand Identity," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 229-239, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Formulating Communications Strategies," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 241-260, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Delivering the Message: Advertising, Personal Selling, Sales Promotion, Public Relations, and Crisis Management," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 261-287, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Harnessing and leveraging the Power of Digital Marketing Methods," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 289-312, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Building Audience Frequency and Loyalty," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 313-343, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Focusing on the Customer Experience and Delivering Great Customer Service," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 345-356, Palgrave Macmillan.
- Joanne Scheff Bernstein, 2014. "Audiences for Now; Audiences for the Future," Palgrave Macmillan Books, in: Standing Room Only, edition 0, chapter 0, pages 357-370, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-1-137-37569-8. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.