The Power of Appearance: Students' Impression Management within Class

Although educational research acknowledges that social perception processes are relevant for understanding but also evaluating situations, the topic of impression management (IM) has achieved only little attention so far. Individuals have discussed rather as passively exposed to the mechanism of social interaction and perception processes. This contribution changes perspectives and addresses the question of conscious impression management within classes. The chapter asks whether students use self-presentation tactics in order to deliberately navigate the impression their teachers should have of them. By means of an empirical study, country- and gender-specific differences with regard to impression management were found. Likewise, students with a high educational aspiration and good school grades scored higher or at least differently on impression management than students with a low educational aspiration level and low school grades. And students with a high educational aspiration but low grades try to overcome this discrepancy by means of personally adapting to the teachers' expectations. Even though the influence mechanism of impression management on school success cannot conclusively be answered, this paper opens new perspectives on the scientific discourse of social inequality as well as teaching quality and discusses implications for teacher education.