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STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies

In: Consumer Behavior and Marketing

Author

Listed:
  • Nazri Nordin
  • Mohamed Azmi Ahmad Hassali

Abstract

Customers are always becoming the center of interest among the physicians, dentists, and pharmacists in the healthcare system. However, they are always having favorable feeling with the community pharmacists (CPs) as the first spot to seek advice. For that reason, it is essential to determine the character, behavior, and habit of customers toward the CPs and their extended pharmacy services. In addition, it is critical to determine the possible factors, which might have an effect on their characters, behaviors, and habits. The outcome of the analysis might help the CPs to understand the scenario in a particular way. Afterward, a structured and systematic approach known as "STARZ-DRP" is instigated as a basic skill to ensure whether each pharmacist has the self-confidence and self-competence to interact with the customers. The entire course of action shall empower the strength of personality among the CPs in the healthcare system.

Suggested Citation

  • Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020. "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
    • Handle: RePEc:ito:pchaps:179633
    DOI: 10.5772/intechopen.86021
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    File URL: https://www.intechopen.com/chapters/66905
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    More about this item

    Keywords

    community pharmacist; medication protector; STARZ-DRP; drug-related problems; customer;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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