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Consumer Behavior and Marketing

Editor

Listed:
  • Matthew G. Reyes

Abstract

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Matthew G. Reyes (ed.), 2020. "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, January-J.
    • Handle: RePEc:ito:pbooks:6140
    DOI: 10.5772/intechopen.77647
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    File URL: https://www.intechopen.com/books/6140
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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