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Understanding the Future trends and innovations of AI-based CRM systems

In: Handbook of Big Data Research Methods

Author

Listed:
  • Khadija Alnofeli
  • Shahriar Akter
  • Venkata Yanamandram

Abstract

Artificial Intelligence (AI) technologies have become increasingly important in a rapidly growing business environment. Despite the importance of AI to customer relationship management (CRM) systems, there is a lack of comprehensive literature on the capabilities and effects of this platform. Based on a review of the literature, this study proposes four primary dimensions and twelve sub-dimensions of AI-Base CRM systems.

Suggested Citation

  • Khadija Alnofeli & Shahriar Akter & Venkata Yanamandram, 2023. "Understanding the Future trends and innovations of AI-based CRM systems," Chapters, in: Shahriar Akter & Samuel Fosso Wamba (ed.), Handbook of Big Data Research Methods, chapter 17, pages 279-294, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20820_17
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