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Handbook of Big Data Research Methods

Editor

Listed:
  • Shahriar Akter
  • Samuel Fosso Wamba

Abstract

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Shahriar Akter & Samuel Fosso Wamba (ed.), 2023. "Handbook of Big Data Research Methods," Books, Edward Elgar Publishing, number 20820.
  • Handle: RePEc:elg:eebook:20820
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    File URL: https://www.elgaronline.com/view/book/9781800888555/9781800888555.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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