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The evolution of business analytics and their impact on the service industry

In: Research Handbook on Services Management

Author

Listed:
  • Ronald Klimberg

Abstract

The field of Business Analytics (BA) has been growing exponentially in the private and public sectors for the past two decades. The role of BA has similarly intensified in the service industry. Many service organizations, large and small, have embraced and required BA as a means for obtaining a competitive advantage. Initially in this article, we will provide a definition of BA and discuss the issues facing a service organization in transforming itself into an analytical competitor. Additionally, we will discuss the critical components necessary to make this transformation a success. As part of this discussion, we will provide a historical perspective of BA and take a glimpse at BA's future in the service industry.

Suggested Citation

  • Ronald Klimberg, 2022. "The evolution of business analytics and their impact on the service industry," Chapters, in: Mark M. Davis (ed.), Research Handbook on Services Management, chapter 18, pages 263-274, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20189_18
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