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Strategic dimension in innovation orientation

In: Innovation Orientation in Business Services

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Abstract

In the implementation of innovation orientation in business service firms, a strategic approach is fundamental. It requires the preconditions that determine the company’s readiness to carry out strategic orientation (SO) focused on innovation. In this chapter, the authors discuss the current typologies of a company’s SO focusing mainly on the comparative approach. This was the starting point for proposing the three characteristics of the strategic dimension in innovation orientation. Futurity relates to foresight, which indicates an understanding of unexpected and discontinuous market changes. Innovative business service companies have to act aggressively on the market and be ready to accept risks that arise due to reactions from competitors. Aggressive and risky behaviour by innovative companies should be accompanied by proactive and analytical attitudes. Collecting and applying advanced knowledge by these companies should lead to higher performance thanks to innovation leadership.

Suggested Citation

  • ., 2021. "Strategic dimension in innovation orientation," Chapters, in: Innovation Orientation in Business Services, chapter 3, pages 37-54, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19897_3
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    Cited by:

    1. Barajas, Jesus M. PhD & Natekal, Asiya PhD & Abrams, Carolyn MURP, 2022. "An Assessment of how State and Regional Transportation Agencies Advance Equity in Transportation Plans, Processes, and Implementation," Institute of Transportation Studies, Working Paper Series qt7q36991f, Institute of Transportation Studies, UC Davis.
    2. Kotsopoulos, Dimosthenis & Karagianaki, Angeliki & Baloutsos, Stratos, 2022. "The effect of human capital, innovation capacity, and Covid-19 crisis on Knowledge-Intensive Enterprises’ growth within a VC-driven innovation ecosystem," Journal of Business Research, Elsevier, vol. 139(C), pages 1177-1191.
    3. Sascha Henninger & Martin Schneider & Arne Leitte, 2021. "Smart Sirens—Civil Protection in Rural Areas," Sustainability, MDPI, vol. 14(1), pages 1-10, December.

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