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Why consumers wear sports gear

In: Sports Economics Uncut

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Abstract

“Sport has the power to change the world.†Nelson Mandela made this observation in the context of South Africa hosting the 1995 Rugby World Cup. Although the combined revenues of professional and collegiate sports cannot match those of a single large retailer, the outcome is reversed when considering the consumer time and media attention devoted to sports. Chapter 1 examines the size and source of this outsized intangible value and why fans still complain about the Dodgers move to Los Angeles 60 years after the act or why one out of every seven people on the planet watched the 2014 FIFA World Cup final. The answers are multi-layered, owing to the durable quality of sports consumption, the role that consumers play as team members, and very deep-seated connections that people make with competition.

Suggested Citation

  • ., 2018. "Why consumers wear sports gear," Chapters, in: Sports Economics Uncut, chapter 1, pages 1-17, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18305_1
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    Cited by:

    1. Liu, Peng & Ma, Yanjiao & Zuo, Yaqing, 2019. "Self-driving vehicles: Are people willing to trade risks for environmental benefits?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 125(C), pages 139-149.
    2. Kevin Ankney, 2021. "Do Credit Constraints Explain the Energy Efficiency Gap? Evidence from the U.S. New Vehicle Market," Working Papers gueconwpa~21-21-17, Georgetown University, Department of Economics.
    3. Zhong, Yuyun & Shen, Wenjing & Ceryan, Oben, 2023. "Information provision under showrooming and webrooming," Omega, Elsevier, vol. 114(C).
    4. Young, Jeffrey S., 2021. "Measuring palatability as a linear combination of nutrient levels in food items," Food Policy, Elsevier, vol. 104(C).

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