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New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?

In: Handbook on Ethics and Marketing

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  • Alexander Nill
  • Robert J. Aalberts
  • Herman Li
  • John Schibrowsky

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Alexander Nill & Robert J. Aalberts & Herman Li & John Schibrowsky, 2015. "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?," Chapters, in: Handbook on Ethics and Marketing, chapter 18, pages 387-424, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_18
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    References listed on IDEAS

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    1. Laczniak, Gene R. & Murphy, Patrick E., 2006. "Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions," Business Ethics Quarterly, Cambridge University Press, vol. 16(3), pages 313-321, July.
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