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Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions

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  • Laczniak, Gene R.
  • Murphy, Patrick E.

Abstract

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic “cookies,” spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important “marketing and technology” ethical debate.

Suggested Citation

  • Laczniak, Gene R. & Murphy, Patrick E., 2006. "Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions," Business Ethics Quarterly, Cambridge University Press, vol. 16(3), pages 313-321, July.
    • Handle: RePEc:cup:buetqu:v:16:y:2006:i:03:p:313-321_01
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    Citations

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    Cited by:

    1. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    2. Shahid Rasool & Roberto Cerchione & Jari Salo, 2020. "Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1620-1631, November.
    3. Alexander Nill & Robert J. Aalberts & Herman Li & John Schibrowsky, 2015. "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?," Chapters, in: Handbook on Ethics and Marketing, chapter 18, pages 387-424, Edward Elgar Publishing.
    4. Alexander Nill & Gene Laczniak, 2022. "Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications," Journal of Business Ethics, Springer, vol. 175(4), pages 669-688, February.
    5. Ronald Hill, 2008. "Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor," Journal of Business Ethics, Springer, vol. 80(1), pages 77-83, June.
    6. Livia Levine, 2019. "Digital Trust and Cooperation with an Integrative Digital Social Contract," Journal of Business Ethics, Springer, vol. 160(2), pages 393-407, December.
    7. J. Tuomas Harviainen & Janne Paavilainen & Elina Koskinen, 2020. "Ayn Rand’s Objectivist Ethics Applied to Video Game Business," Journal of Business Ethics, Springer, vol. 167(4), pages 761-774, December.
    8. Nick Hajli, 2018. "Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective," Journal of Business Ethics, Springer, vol. 149(4), pages 799-810, June.

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