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Marketing ethics and CSR in marketing: research challenges for the next decade

In: Handbook on Ethics and Marketing

Author

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  • Gene R. Laczniak
  • Patrick E. Murphy

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Gene R. Laczniak & Patrick E. Murphy, 2015. "Marketing ethics and CSR in marketing: research challenges for the next decade," Chapters, in: Handbook on Ethics and Marketing, chapter 1, pages 1-14, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_1
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    File URL: https://www.elgaronline.com/view/9781781003428.00008.xml
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    References listed on IDEAS

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    1. Smith, N. Craig & Palazzo, Guido & Bhattacharya, C. B., 2010. "Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues," Business Ethics Quarterly, Cambridge University Press, vol. 20(4), pages 617-641, October.
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    Cited by:

    1. Hunt, Shelby D., 2019. "The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution," Journal of Business Research, Elsevier, vol. 95(C), pages 408-416.
    2. Laczniak, Gene R. & Murphy, Patrick E., 2019. "The role of normative marketing ethics," Journal of Business Research, Elsevier, vol. 95(C), pages 401-407.

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