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Embodied Entrepreneurship: A Sensory Theory of Value

In: Neuroeconomics and the Firm

Author

Listed:
  • Frédéric Basso
  • Laurent Guillou
  • Olivier Oullier

Abstract

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Suggested Citation

  • Frédéric Basso & Laurent Guillou & Olivier Oullier, 2010. "Embodied Entrepreneurship: A Sensory Theory of Value," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 12, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13502_12
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    References listed on IDEAS

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    1. Herbert A. Simon, 1996. "The Sciences of the Artificial, 3rd Edition," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262691914, April.
    2. Horwitz, Steven, 2000. "From The Sensory Order to the Liberal Order: Hayek's Non-rationalist Liberalism," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 13(1), pages 23-40, February.
    3. Smith,Vernon L., 2009. "Rationality in Economics," Cambridge Books, Cambridge University Press, number 9780521133388, October.
    4. Smith, Vernon L, 1982. "Markets as Economizers of Information: Experimental Examination of the "Hayek Hypothesis"," Economic Inquiry, Western Economic Association International, vol. 20(2), pages 165-179, April.
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