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Xinrong Zhu

Personal Details

First Name:Xinrong
Middle Name:
Last Name:Zhu
Suffix:
RePEc Short-ID:pzh992
[This author has chosen not to make the email address public]
Terminal Degree:2022 Economics Department; University of Wisconsin-Madison (from RePEc Genealogy)

Affiliation

Economics Department
University of Wisconsin-Madison

Madison, Wisconsin (United States)
http://www.econ.wisc.edu/
RePEc:edi:eduwius (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu, 2023. "Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune," Marketing Science, INFORMS, vol. 42(1), pages 32-36, January.
  2. Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu, 2023. "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?," Marketing Science, INFORMS, vol. 42(1), pages 11-25, January.
  3. Aaron Adalja & Jūra Liaukonytė & Emily Wang & Xinrong Zhu, 2023. "GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment," Marketing Science, INFORMS, vol. 42(2), pages 233-250, March.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu, 2023. "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?," Marketing Science, INFORMS, vol. 42(1), pages 11-25, January.

    Cited by:

    1. In-Hye Kang & Amna Kirmani, 2024. "Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior," Journal of Business Ethics, Springer, vol. 192(1), pages 39-56, June.
    2. Park, Yunsun & Yun, Seong, 2024. "Milked Out: The High Stakes of Cancel Culture," 2024 Annual Meeting, July 28-30, New Orleans, LA 343810, Agricultural and Applied Economics Association.

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