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Francisco Rejón, Sr.
(Francisco Rejon, Sr.)

Personal Details

First Name:Francisco
Middle Name:
Last Name:Rejon,
Suffix:Sr.
RePEc Short-ID:pre287
[This author has chosen not to make the email address public]
http://marketing.ugr.es

Affiliation

Facultad de Ciencias Económicas y Empresariales
Universidad de Granada

Granada, Spain
http://fccee.ugr.es/
RePEc:edi:feugres (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Àngela Elisa Aguiló-Lemoine & Francisco Rejón-Guardia & María Antonia García-Sastre, 2020. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
  2. Alonso-Dos-Santos, Manuel & Rejón Guardia, Francisco & Pérez Campos, Carlos & Calabuig-Moreno, Ferran & Ko, Yong Jae, 2018. "Engagement in sports virtual brand communities," Journal of Business Research, Elsevier, vol. 89(C), pages 273-279.

Chapters

  1. Francisco Rejón-Guardia & Francisco J. Martínez-López, 2014. "An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 523-564, Springer.
  2. Francisco Rejón-Guardia & Francisco J. Martínez-López, 2014. "The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 821-839, Springer.
  3. Francisco Rejón-Guardia & Francisco J. Martínez-López, 2014. "Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 565-586, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Alonso-Dos-Santos, Manuel & Rejón Guardia, Francisco & Pérez Campos, Carlos & Calabuig-Moreno, Ferran & Ko, Yong Jae, 2018. "Engagement in sports virtual brand communities," Journal of Business Research, Elsevier, vol. 89(C), pages 273-279.

    Cited by:

    1. Jie Zhao & Can Yan, 2020. "User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA," Future Internet, MDPI, vol. 12(12), pages 1-17, November.
    2. Karen Kaijuan Xu & Kenny Kuanchou Chen & Euisoo Kim & Jerónimo García-Fernández & John Nauright & James J. Zhang, 2021. "Dimensions of Service Quality in Health-Fitness Clubs in China," IJERPH, MDPI, vol. 18(20), pages 1-17, October.
    3. Indrė Baubonytė & Justas Nugaras & Živilė Sederevičiūtė-Pačiauskienė, 2022. "Improvement in Customer Experience Through the Creation of Virtual Brand Communities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 93-108.
    4. Guillermo Sanahuja-Peris & Víctor Agulló-Calatayud & Rocío Blay-Arráez, 2021. "David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community," Sustainability, MDPI, vol. 13(24), pages 1-18, December.
    5. Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei, 2018. "Social media brand communities and brand value co-creation: Evidences from Italy," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 111-133.
    6. Xiaowei Jiang & Brandon Mastromartino & Qian Yang & Jianwei Zhang & James J. Zhang, 2022. "Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    7. Qingchun Meng & Zhen Zhang & Xiaole Wan & Xiaoxia Rong, 2018. "Properties Exploring and Information Mining in Consumer Community Network: A Case of Huawei Pollen Club," Complexity, Hindawi, vol. 2018, pages 1-19, November.
    8. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.

Chapters

  1. Francisco Rejón-Guardia & Francisco J. Martínez-López, 2014. "Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 565-586, Springer.

    Cited by:

    1. Safura M. Kallier Tar & Johannes A Wiid, 2021. "Consumer perceptions of real-time marketing used in campaigns for retail businesses," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(2), pages 86-105, March.

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