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Eva Lahuerta-Otero

Personal Details

First Name:Eva
Middle Name:
Last Name:Lahuerta-Otero
Suffix:
RePEc Short-ID:pla463
[This author has chosen not to make the email address public]
Edificio FES, Campus Miguel de Unamuno, despacho 318 37007 Salamanca, Spain
+34923294500 ext. 31

Affiliation

Facultad de Economía y Empresa
Universidad de Salamanca

Salamanca, Spain
http://www3.usal.es/economicas/
RePEc:edi:fesales (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Mohammad J. Aladaileh & Eva Lahuerta Otero, 2023. "The antecedents of SSCI: Evidence from the textile and fashion industry in Jordan," DOCFRADIS Working Papers 2302, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2023.
  2. Mu¤oz-Gallego, Pablo A. & Lahuerta Otero, Eva, "undated". "Strategic Behaviour and Performance of Internet Use by Second-Hand Spanish Car Dealers," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2010-04, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.

Articles

  1. Ahmad Aljarah & Blend Ibrahim & Eva Lahuerta-Otero & Maria del Mar García de los Salmones, 2023. "Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(20), pages 3397-3410, October.
  2. Ahmad Aljarah & Bassam Dalal & Blend Ibrahim & Eva Lahuerta-Otero, 2022. "The attribution effects of CSR motivations on brand advocacy: psychological distance matters!," The Service Industries Journal, Taylor & Francis Journals, vol. 42(7-8), pages 583-605, June.
  3. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
  4. Lahuerta Otero, Eva & Muñoz Gallego, Pablo A. & Pratt, Renée M.E., 2014. "Click-and-Mortar SMEs: Attracting customers to your website," Business Horizons, Elsevier, vol. 57(6), pages 729-736.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

    Sorry, no citations of working papers recorded.

Articles

  1. Ahmad Aljarah & Bassam Dalal & Blend Ibrahim & Eva Lahuerta-Otero, 2022. "The attribution effects of CSR motivations on brand advocacy: psychological distance matters!," The Service Industries Journal, Taylor & Francis Journals, vol. 42(7-8), pages 583-605, June.

    Cited by:

    1. Ju-Hee Ko & Hyeon-Mo Jeon, 2024. "The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop," Sustainability, MDPI, vol. 16(8), pages 1-15, April.
    2. Irada Osmanova & Seden Ozerden & Bassam Dalal & Blend Ibrahim, 2023. "Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand," Sustainability, MDPI, vol. 15(2), pages 1-15, January.
    3. Herrador-Alcaide, Teresa & Topa, Gabriela & Fernández-Muñoz, Juan José, 2024. "CSR of stock markets companies and customers purchase intentions: An empirical analysis in Spain," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Ma, Bohao & Wong, Yiik Diew & Teo, Chee-Chong & Wang, Ziyan, 2024. "Enhance understandings of Online Food Delivery's service quality with online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

  2. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.

    Cited by:

    1. Irada Osmanova & Seden Ozerden & Bassam Dalal & Blend Ibrahim, 2023. "Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand," Sustainability, MDPI, vol. 15(2), pages 1-15, January.

  3. Lahuerta Otero, Eva & Muñoz Gallego, Pablo A. & Pratt, Renée M.E., 2014. "Click-and-Mortar SMEs: Attracting customers to your website," Business Horizons, Elsevier, vol. 57(6), pages 729-736.

    Cited by:

    1. Yan, Nina & Liu, Yang & Xu, Xun & He, Xiuli, 2020. "Strategic dual-channel pricing games with e-retailer finance," European Journal of Operational Research, Elsevier, vol. 283(1), pages 138-151.
    2. Purani, Keyoor & Kumar, Deepak S. & Sahadev, Sunil, 2019. "e-Loyalty among millennials: Personal characteristics and social influences," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 215-223.
    3. Amar Raju G. & Souvik Roy & Santanu Mandal, 2018. "Determinants of Website Usability: Empirical Evidence from Tourism Sector in India," Global Business Review, International Management Institute, vol. 19(6), pages 1640-1662, December.
    4. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    5. Kim, Gwia & Jin, Byoungho & Shin, Daeun Chloe, 2022. "Virtual reality as a promotion tool for small independent stores," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-ARA: MENA - Middle East and North Africa (1) 2023-04-03
  2. NEP-ENV: Environmental Economics (1) 2023-04-03

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