Giuliana Isabella

Personal Details

First Name:	Giuliana
Middle Name:
Last Name:	Isabella
Suffix:
RePEc Short-ID:	pis265
	https://sites.google.com/view/giuliana-isabella

Affiliation

Unidade do Negócios e Economia
Insper

São Paulo, Brazil
https://www.insper.edu.br/pt/quem-somos/unidades-academicas/negocios-e-economia
RePEc:edi:inspebr (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Giuliana Isabella & Andressa Freitas de Melo & Marcela Carvalho Gonzalez, 2023. "Going viral on advertising YouTube video: Detecting the influences," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 220300-2203.

   Cited by:

   1. Valter Afonso Vieira & Marcos Inácio Severo de Almeida & Maria Carolina Zanette, 2023. "Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 230141-2301.

2. Giuliana Isabella & Valter Afonso Vieira, 2020. "The effect of facial expression on emotional contagion and product evaluation in print advertising," RAUSP Management Journal, Emerald Group Publishing Limited, vol. 55(3), pages 375-391, January.

   Cited by:

   1. Zhang, Ning & Fan, Xing & He, LiFeng & Cheng, Xin & Zhang, Liang & Liu, Rong, 2024. "The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).

3. Isabella, Giuliana & Mazzon, José Afonso & Dimoka, Angelika, 2017. "Impacts of product type and representation type on the perception of justice and price fairness," Journal of Business Research, Elsevier, vol. 81(C), pages 203-211.

   Cited by:

   1. Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
      • Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
   2. Ding, Chaoxun & Zhang, Ruidan & Wu, Xuepin, 2023. "The impact of product diversity and distribution networks on consumption expansion," Journal of Business Research, Elsevier, vol. 161(C).
   3. Adriana Grigorescu & Amalia-Elena Ion, 2022. "Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 3150-3171, December.
   4. Qiang Wei & Dong Lv & Yixin Lin & Dongmei Zhu & Siyuan Liu & Yuting Liu, 2023. "Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
   5. Nathan Chubaka Mushagalusa & Eddy Balemba Kanyurhi & Deogratias Bugandwa Mungu Akonkwa & Patrick Murhula Cubaka, 2022. "Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 111-135, June.
   6. Verma, Pranay & Sharma, Anil Kumar, 2018. "Assortment satisfaction: The tale of online footwear sales," Technology in Society, Elsevier, vol. 54(C), pages 57-65.

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