IDEAS home Printed from https://ideas.repec.org/e/paf15.html
   My authors  Follow this author

Sarwat Afzal

Personal Details

First Name:Sarwat
Middle Name:
Last Name:Afzal
Suffix:
RePEc Short-ID:paf15
[This author has chosen not to make the email address public]
10432 132 Street
19295008227
Twitter: Sarwat Noorhassan

Affiliation

(50%) Department of Development Studies
Iqra University

Islamabad, Pakistan
http://www.iqraisb.edu.pk/
RePEc:edi:ddiqrpk (more details at EDIRC)

(50%) Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Karachi, Pakistan
http://www.szabist.edu.pk/
RePEc:edi:szabipk (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Afzal, Sarwat, 2009. "To Estimate An Equation Explaining The Determinants Of Dowry," MPRA Paper 16046, University Library of Munich, Germany.
  2. Afzal, Sarwat, 2009. "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper 23642, University Library of Munich, Germany.

Articles

  1. Sarwat Afzal, 2013. "Factors Influencing Successful Brand Extension into Related and Unrelated Product Categories," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 3(2), pages 216-226.
  2. Sarwat Afzal & Aamir Khan Chandio & Sania Shaikh & Muskan Bhand & Bais Ali Ghumro & Anum Kanwal khuhro, 2013. "Factors Behind Brand Switching in Cellular Networks," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(2), pages 299-307.
  3. Sarwat Afzal & Irfan Ali & Imdad Ali & M. Adil & Suman Gangwani & Faryal Shaikh, 2012. "Consumption of Plastic bags and its Impact on Environment," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 2(4), pages 544-549.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Afzal, Sarwat, 2009. "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper 23642, University Library of Munich, Germany.

    Cited by:

    1. Gabriel Kitenga & J. M. Kilika & A. W. Muchemi, 2020. "The Moderating effect of Firm Size on the impact of Dynamic Capabilities on sustainable Performance of food manufacturing firms Kenya," Technium Social Sciences Journal, Technium Science, vol. 7(1), pages 149-182, May.
    2. Ahmed Agyapong & Hannah Vivian Osei & Samuel Yaw Akomea, 2015. "Marketing Capability, Competitive Strategies And Performance Of Micro And Small Family Businesses In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-25, December.

Articles

  1. Sarwat Afzal, 2013. "Factors Influencing Successful Brand Extension into Related and Unrelated Product Categories," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 3(2), pages 216-226.

    Cited by:

    1. Vibhuti Tripathi & Pooja Rastogi & Suresh Kumar, 2018. "Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India," Global Business Review, International Management Institute, vol. 19(6), pages 1681-1692, December.
    2. Richa Joshi & Rajan Yadav, 2017. "Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry," Vision, , vol. 21(3), pages 305-313, September.
    3. Richa Joshi & Rajan Yadav, 2018. "Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity," Paradigm, , vol. 22(2), pages 125-142, December.

  2. Sarwat Afzal & Aamir Khan Chandio & Sania Shaikh & Muskan Bhand & Bais Ali Ghumro & Anum Kanwal khuhro, 2013. "Factors Behind Brand Switching in Cellular Networks," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(2), pages 299-307.

    Cited by:

    1. Wajeeha Aslam & Reema Frooghi, 2018. "Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan," Global Business Review, International Management Institute, vol. 19(3), pages 635-649, June.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CSE: Economics of Strategic Management (1) 2010-07-10
  2. NEP-MKT: Marketing (1) 2010-07-10

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Sarwat Afzal should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.