Forum Markenforschung 2023
Editor
- Holger. J Schmidt(Hochschule Koblenz)Carsten Baumgarth(Hochschule für Wirtschaft und Recht Berlin)Jörn Redler(Hochschule Mainz)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), 2025. "Forum Markenforschung 2023," Springer Books, Springer, number 978-3-658-46109-6, September.
Handle: RePEc:spr:sprbok:978-3-658-46109-6
DOI: 10.1007/978-3-658-46109-6
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Andreas Hesse, 2025. "Markenkommunikation und Werbung in der virtuellen Realität des Metaverse," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 3-14, Springer.
- Anja Lambrecht & Carsten Baumgarth, 2025. "Exploring the Influence of Dynamic and Self-Referencing Characteristics in Augmented Reality (AR) on Customer-Based Brand Equity: A Study on the Impact of AR Brand Experiences and the Moderating Role ," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 15-33, Springer.
- Erika Jazmin Santos Bustos, 2025. "Revolutionizing Brand Management: Artificial Intelligence as a Cognitive Strategy in the Digital Era," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 35-52, Springer.
- Alexandre Cerezo & Hannah Hilgert, 2025. "Voice Marketing: Eine qualitative Analyse von Umsetzungsmöglichkeiten und Zukunftspotenzialen des Influencer Marketings über Sprachassistenten," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 53-69, Springer.
- Simone Thomas & Pieter Steenkamp & Holger J. Schmidt, 2025. "Exploring the Reduction of Consumer Racial Discrimination in Brand Campaigns," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 73-84, Springer.
- Lena Averdung & Matthias Schulten, 2025. "Rebranding-Prozesse erfolgreich führen: Eine Change-Management-Perspektive," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 85-97, Springer.
- Benedikt Halstrick & Jörg Henseler & Holger J. Schmidt, 2025. "Marketing Science’s Lack of Managerial Relevance: Is Design Science Research the Answer?," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 99-109, Springer.
- Sophie Englert & Karsten Kilian, 2025. "Der Markenkosmos von Hidden Champions: Entwicklung eines Markenmodells für heimliche Welt- und Europamarktführer," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 111-125, Springer.
- Hanna König & Frank Hälsig, 2025. "Jenseits von CSR: Markenaktivismus als neue Währung der Reputationsökonomie," Springer Books, in: Holger. J Schmidt & Carsten Baumgarth & Jörn Redler (ed.), Forum Markenforschung 2023, pages 127-138, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-658-46109-6. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.