Die charakterstarke Marke
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-43302-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Daniel Börnert, 2024. "Wozu noch ein Markenbuch?," Springer Books, in: Die charakterstarke Marke, chapter 1, pages 1-15, Springer.
- Daniel Börnert, 2024. "Markencharakter reflektieren," Springer Books, in: Die charakterstarke Marke, chapter 2, pages 17-52, Springer.
- Daniel Börnert, 2024. "Markencharakter transformieren," Springer Books, in: Die charakterstarke Marke, chapter 3, pages 53-114, Springer.
- Daniel Börnert, 2024. "Markencharakter entfalten," Springer Books, in: Die charakterstarke Marke, chapter 4, pages 115-201, Springer.
- Daniel Börnert, 2024. "Immer wieder „von vorn“: Branding im Change," Springer Books, in: Die charakterstarke Marke, chapter 5, pages 203-215, Springer.
- Daniel Börnert, 2024. "Exkurs: Die unterschätzte Ressource der Spiritualität," Springer Books, in: Die charakterstarke Marke, chapter 6, pages 217-230, Springer.
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