Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-42563-0.html
My bibliography
Save this book
Holistische Social-Media-Strategien
Editor
- Anne-Kristin Langner(IU Internationale Hochschule)Gabriele Schuster(IU Internationale Hochschule)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-42563-0
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Anne-Kristin Langner & Jonas Polfuß, 2023. "Soziale Medien im 21. Jahrhundert – Plädoyer für eine ganzheitliche Betrachtung," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 1-9, Springer.
- Ralf T. Kreutzer, 2023. "Die digitale Verführung: Schattenseiten der sozialen Medien," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 13-26, Springer.
- Brigitte Huber, 2023. "Social Media – eine kommunikationswissenschaftliche Perspektive," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 27-35, Springer.
- Tamara Bresler, 2023. "Social Media als eigenständiger gesellschaftlicher Raum," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 37-48, Springer.
- Andrea Nienhaus & Steffi W. Neukirchen, 2023. "Social Media – Eine Designperspektive," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 49-68, Springer.
- Jan Pieper & Klaus Wildhirt & Johannes Schoder, 2023. "Die Ökonomie der Superstars in Zeiten sozialer Medien," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 69-81, Springer.
- Jonas Polfuß, 2023. "Instagram und TikTok als Suchmaschinen – Nutzungstrends, Funktionsweisen und Implikationen für das Marketing," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 85-97, Springer.
- Annette Schröder & Jan-Paul Lüdtke, 2023. "CEO Influencers on LinkedIn," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 99-116, Springer.
- Pascal Mandelartz & Carola Feltkamp, 2023. "The Potential of Social Media Marketing Moments in The Hospitality Industry. Photos, Stories and Presentations on Instagram: A Case Study of Living Hotels," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 117-128, Springer.
- Carsten Giebe & Olaf Hartig, 2023. "Quo vadis – Social Media. Eine Analyse der Nutzung von Social Media am Beispiel von Facebook bei den Sparkassen in Deutschland," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 129-141, Springer.
- Judith Zeeb & David Wagner, 2023. "Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 143-157, Springer.
- Melisa Özcan & Atilla Wohllebe, 2023. "TikTok – Employer Branding für die Generation Z: Einfluss auf die Arbeitgeberattraktivität und Empfehlungen zur inhaltlichen Gestaltung," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 159-177, Springer.
- Ralf T. Kreutzer & Sonja Klose, 2023. "Metaverse – Kennzeichen, Komponenten und Handlungsfelder," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 181-196, Springer.
- Daniel Weber & Frederic Pommerin, 2023. "The Metaverse and Its Role in Social Media," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 197-207, Springer.
- Vera Lenz-Kesekamp & Tobias Kesting, 2023. "Rollen und Potenziale von B2C-Influencer:innen im Metaverse – Eine Fallstudie zu Chancen und Herausforderungen am Beispiel des Einzelhandels," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 209-224, Springer.
- Anne-Kristin Langner & Jonas Polfuß, 2024. "Erratum zu: Soziale Medien im 21. Jahrhundert – Plädoyer für eine ganzheitliche Betrachtung," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 16, pages E1-E1, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-658-42563-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.