Digital Interaction Hubs für B2B-Kundeninteraktionen
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-42366-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Anna Selent, 2023. "Ausgangslage, Gang der Arbeit und Lösungsansatz," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 1-15, Springer.
- Anna Selent, 2023. "Ausgewählte begriffliche Grundlagen des B2B-Kaufprozesses," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 17-52, Springer.
- Anna Selent, 2023. "Buyer Persona in der Unternehmenspraxis," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 53-89, Springer.
- Anna Selent, 2023. "Digital Interaction Hubs im B2B-Kauf- und Verkaufsprozess: Nutzung und Gestaltung," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 91-228, Springer.
- Anna Selent, 2023. "Betriebliche Voraussetzungen und phasenweise Realisierung des Konzeptes in der Praxis," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 229-258, Springer.
- Anna Selent, 2023. "Fazit," Springer Books, in: Digital Interaction Hubs für B2B-Kundeninteraktionen, chapter 0, pages 259-260, Springer.
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