Basiswissen Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-38339-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Gerd-Inno Spindler, 2022. "Fachbegriffe des Marketings und Einordnung des Marketings im Unternehmen," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 1-6, Springer.
- Gerd-Inno Spindler, 2022. "Marketing als Prozess," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 7-22, Springer.
- Gerd-Inno Spindler, 2022. "Strategisches Marketing," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 23-41, Springer.
- Gerd-Inno Spindler, 2022. "Kaufverhalten und Kaufentscheidung," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 43-53, Springer.
- Gerd-Inno Spindler, 2022. "Marktforschung," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 55-63, Springer.
- Gerd-Inno Spindler, 2022. "Relationship-Marketing," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 65-76, Springer.
- Gerd-Inno Spindler, 2022. "Marketinginstrumente," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 77-180, Springer.
- Gerd-Inno Spindler, 2022. "Irrationales Verbraucherverhalten," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 181-189, Springer.
- Gerd-Inno Spindler, 2022. "Marketingstrategie," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 191-201, Springer.
- Gerd-Inno Spindler, 2022. "Internationales Marketing," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 203-213, Springer.
- Gerd-Inno Spindler, 2022. "Online-Marketing," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 215-219, Springer.
- Gerd-Inno Spindler, 2022. "Anders denken," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 221-225, Springer.
- Gerd-Inno Spindler, 2022. "Spannungsfelder im Unternehmen und gesetzliche Vorgaben," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 227-231, Springer.
- Gerd-Inno Spindler, 2022. "Lösungen zu den Übungen," Springer Books, in: Basiswissen Marketing, edition 3, chapter 0, pages 233-244, Springer.
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