Kundenwertzentriertes Management
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-36413-7
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Citations
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Cited by:
- Andreas Krämer & Gerd Wilger & Robert Bongaerts, 2022. "Das 9-Euro-Ticket: Erfahrungen, Wirkungsmechanismen und Nachfolgeangebot [The 9-Euro-Ticket: Experiences, Impact Mechanisms and Follow-Up]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 102(11), pages 873-879, November.
Book Chapters
The following chapters of this book are listed in IDEAS- Andreas Krämer & Thomas Burgartz, 2022. "Die veränderte Perspektive: Adlerblick statt Tunnelblick," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 3-26, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Management nach der Corona-Krise: Fokus auf Ganzheitlichkeit," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 27-55, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Ein besseres Verständnis für Big Data: Was kann Big Data leisten und was nicht?," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 57-75, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Kernfunktion Kundennutzen: Was sind die tatsächlichen Kundenbedürfnisse?," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 79-114, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen?," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 115-143, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Kernfunktion Kosten: Welche Kosten sind entscheidungsrelevant?," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 145-167, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Kundenwertigkeit: Zwischen ABC-Analyse und Customer Lifetime Value (CLV)," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 171-194, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Customer Centricity: Die Kundenbedürfnisse und die Kundenkontaktpunkte in den Mittelpunkt stellen," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 195-219, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Die Zusammenführung der Wertperspektiven: Die Value-to-Value-Segmentierung im praktischen Einsatz," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 221-245, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Preis-Nutzen-Perspektive: Wechselwirkungen oder Wirkungswechsel – Signal-Preise und Value Pricing," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 249-280, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Preis-Kosten-Perspektive: Wirkungseffekte und -muster des Top-Down- und Bottom-up-Ansatzes," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 281-298, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Kosten-Nutzen-Perspektive: Im Spannungsfeld zwischen Transparent Pricing und Target Pricing," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 299-316, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Der Weg zum kundenwertzentrierten Unternehmen," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 319-341, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Was man von den erfolgreichsten Unternehmen lernen kann – und was nicht..," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 343-364, Springer.
- Andreas Krämer & Thomas Burgartz, 2022. "Die Herausforderung: Die zunehmend unsicheren Umfeldbedingungen in den Griff bekommen," Springer Books, in: Kundenwertzentriertes Management, chapter 0, pages 365-382, Springer.
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