Das Fan-Prinzip
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-35892-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Roman Becker & Gregor Daschmann, 2022. "Das Fan-Prinzip: Fans und Fan-Kunden," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 1, pages 1-94, Springer.
- Roman Becker & Gregor Daschmann, 2022. "Der Wert der Fan-Kunden," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 2, pages 95-133, Springer.
- Roman Becker & Gregor Daschmann, 2022. "FANOMICS – die Ökonomie des Fan-Prinzips," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 3, pages 135-177, Springer.
- Roman Becker & Gregor Daschmann, 2022. "Wie mache ich Kunden wirklich zu Fans?," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 4, pages 179-275, Springer.
- Roman Becker & Gregor Daschmann, 2022. "FANOMICS: Mehr als Steuerung der Beziehungsqualität," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 5, pages 277-302, Springer.
- Roman Becker & Gregor Daschmann, 2022. "Erfolgsfaktoren von FANOMICS," Springer Books, in: Das Fan-Prinzip, edition 3, chapter 6, pages 303-315, Springer.
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