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Influencer Marketing
Editor
- Marlis Jahnke(inpromo GmbH)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-31892-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Marlis Jahnke, 2021. "Influencer Marketing – eine Bestandsaufnahme," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 1-21, Springer.
- Regina Brix, 2021. "Wie sieht das Marketing im Influencer-Zeitalter aus?," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 23-60, Springer.
- Annette Bruce & Christoph Jeromin, 2021. "Markenstrategischer Fit im Influencer Marketing: Die Marke im Spannungsfeld zwischen Kontinuität und Freiheit," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 61-74, Springer.
- Fabian Held, 2021. "Influencer Marketing ist nicht nur Instagram," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 75-93, Springer.
- Adil Sbai, 2021. "TikTok – der neue Stern am Social-Media-Himmel," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 95-126, Springer.
- André Krüger, 2021. "Wie geht das? Herausforderungen für Unternehmen, Agenturen und Influencer," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 127-152, Springer.
- Moritz Meyer, 2021. "Gemeinsame Sache – Warum es für Creator so wichtig ist, Netzwerke zu bilden und Kontakte zu knüpfen. Und wie man es richtig macht," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 153-169, Springer.
- Hendrik Martens & Simon Unge, 2021. "UNGEfragt – Creator und Manager über den alltäglichen Wahnsinn im Influencer Marketing," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 171-186, Springer.
- Marlis Jahnke, 2021. "Fallbeispiele: Influencer Marketing-Cases aus 13 Branchen," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 187-219, Springer.
- Robert Levenhagen & Mona Hellenkemper, 2021. "Prozesse, Technologie & Daten – Wie können Organisationen wirklich erfolgreich mit Influencern arbeiten?," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 221-245, Springer.
- Sandra Gärtner, 2021. "Return on Investment durch Studien: Der Stand der Fakten und Insights im Influencer Marketing," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 247-270, Springer.
- Franziska Lewinski, 2021. "Menschen vertrauen Menschen. Influencer in der B2B-Kommunikation," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 271-291, Springer.
- Thomas Fuchs & Caroline Hahn, 2021. "Was sind die medienrechtlichen Rahmenbedingungen des Influencer Marketings? Kennzeichnung, Jugendschutz und Aufsicht," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 293-307, Springer.
- Monika Sekara, 2021. "Welche rechtlichen Regeln gelten für einen fairen Wettbewerb im Influencer-Marketing?," Springer Books, in: Marlis Jahnke (ed.), Influencer Marketing, edition 2, chapter 0, pages 309-348, Springer.
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