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Social Media in China

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  • Yinyuan Liu

Abstract

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Suggested Citation

  • Yinyuan Liu, 2016. "Social Media in China," Springer Books, Springer, edition 1, number 978-3-658-11231-8, October.
    • Handle: RePEc:spr:sprbok:978-3-658-11231-8
    DOI: 10.1007/978-3-658-11231-8
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    Cited by:

    1. Lidija Lalicic & Assumpció Huertas & Antonio Moreno & Mohammed Jabreel, 2019. "Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations," Information Technology & Tourism, Springer, vol. 21(1), pages 63-81, March.
    2. Patricia P. Iglesias-Sánchez & Marisol B. Correia & Carmen Jambrino-Maldonado & Carlos de las Heras-Pedrosa, 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies," Sustainability, MDPI, vol. 12(7), pages 1-26, April.
    3. Mao, Ruipeng, 2020. "China's growing engagement with the UNDS as an emerging nation: Changing rationales, funding preferences and future trends," IDOS Discussion Papers 2/2020, German Institute of Development and Sustainability (IDOS).
    4. Jing Zheng & Yuxin Pei & Ya Gao, 2020. "Social Media as a Disguise and an Aid: Disabled Women in the Cyber Workforce in China," Social Inclusion, Cogitatio Press, vol. 8(2), pages 104-113.
    5. Slamet Poerwadi & M. Suyanto & Anas Hidayat & Purwadi Purwadi & Zainal Mustafa Eq, 2020. "Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-26, March.
    6. Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.
    7. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.

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