Business Success in China
Editor
- Markus B. Hofer(Simon - Kucher & Partners)Bernhard Ebel(Simon - Kucher & Partners)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-540-34615-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Bernhard Ebel & Markus B. Hofer & Jana Schmutzler Uribe, 2007. "The Rise of the Dragon," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 3-10, Springer.
- Matthias Schramm & Markus Taube, 2007. "The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 11-28, Springer.
- Stefan Lippert, 2007. "After the Hype: Investment in China?," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 29-37, Springer.
- Frank Sieren, 2007. "The China Boom - What’s Left for Us?," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 39-47, Springer.
- Chin-Ning Chu, 2007. "Tao, Strategy and Li," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 49-52, Springer.
- Jana Schmutzler Uribe & Bernhard Ebel & Markus B. Hofer, 2007. "Conquering the Dragon — Entry Strategies for the Chinese Market," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 55-67, Springer.
- Peter Williamson & Ming Zeng, 2007. "Competing in the Dragon’s Den: Strategies for a Changed China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 69-85, Springer.
- Jonathan Story, 2007. "Business Strategy in China’s Transformation," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 87-100, Springer.
- Kang Gang Hu, 2007. "A Guide to Business Success in China for Foreign Enterprises," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 101-117, Springer.
- Stefan Herr & Fan Oswald-Chen & Ying Yang, 2007. "Effective Pricing Strategies for Foreign and Chinese Companies," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 119-130, Springer.
- Hubert Fromlet, 2007. "The Run to China — and the Need of Better Information and Analysis," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 131-150, Springer.
- Brigitte Wolff, 2007. "Market Research as a Module in Market Strategies in China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 151-167, Springer.
- Sven-Michael Werner, 2007. "Legal Constraints on Business in China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 169-178, Springer.
- Sylvia Knoss & Helen Beveridge, 2007. "Successful Business Relations with China — To-Dos and Taboos," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 179-195, Springer.
- Heinz Dollberg, 2007. "The Insurance and Banking Sectors in China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 199-210, Springer.
- Markus B. Hofer & Bernhard Ebel & Jana Schmutzler Uribe, 2007. "Automotive Dragon Power in China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 211-222, Springer.
- Johannes Wyrwoll & Ralf Hanschen, 2007. "Business Development in China: Volkswagen’s Involvement in this Emerging Market," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 223-242, Springer.
- Savas Tümis & Bin Shen & Daniel Mohr, 2007. "Engineering Business in China," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 243-254, Springer.
- Markus Rall, 2007. "Market Entry and Business Success in PR China — The Case of MAN Roland," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 255-262, Springer.
- Stefan Herr & James Gong & Xuyong Shi, 2007. "Invest in China — How to Find the Right Location," Springer Books, in: Markus B. Hofer & Bernhard Ebel (ed.), Business Success in China, pages 263-271, Springer.
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