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Brand Gender als Markenpersönlichkeit
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-031-33126-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Theo Lieven, 2023. "Die Marke als Person," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 1-17, Springer.
- Theo Lieven, 2023. "Einfache Kategorisierung durch Gender," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 19-40, Springer.
- Theo Lieven, 2023. "Globale Markenführung mit Brand Gender und Brand Equity," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 41-66, Springer.
- Theo Lieven, 2023. "Androgynie, Konsumentengeschlecht und Kulturunterschiede," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 67-90, Springer.
- Theo Lieven, 2023. "Brand Gender und Equity durch Markendesign," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 91-128, Springer.
- Theo Lieven, 2023. "Kreation einer starken Sportschuhmarke," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 129-135, Springer.
- Theo Lieven, 2023. "Die unabhängigen Effekte von Logo, Produkt und Marke," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 137-151, Springer.
- Theo Lieven, 2023. "Product Gender und Produktbewertung," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 153-189, Springer.
- Theo Lieven, 2023. "Zusammenhang zwischen Brand Gender und Beratergeschlecht," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 191-211, Springer.
- Theo Lieven, 2023. "Brand Gender, Behavioral Branding und Brand Equity," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 213-234, Springer.
- Theo Lieven, 2023. "Brand Gender und Markenallianzen," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 235-255, Springer.
- Theo Lieven, 2023. "Wie man Persönlichkeitsmodelle gestaltet," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 257-290, Springer.
- Theo Lieven, 2023. "Der Effekt des Brand Gender auf die Equity – ein Trugschluss?," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 291-303, Springer.
- Theo Lieven, 2023. "Zusammenfassung, Diskussion und Fazit," Springer Books, in: Brand Gender als Markenpersönlichkeit, chapter 0, pages 305-319, Springer.
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