Printed from https://ideas.repec.org/b/spr/sprbok/978-3-031-14961-0.html
My bibliography
Save this book
The Palgrave Handbook of Interactive Marketing
Editor
Listed:
- Cheng Lu Wang(University of New Haven)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-14961-0
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Cheng Lu Wang, 2023. "Interactive Marketing is the New Normal," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 1-12, Springer.
- Deepak Verma & Satish Kumar & Divesh Kumar, 2023. "Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 15-42, Springer.
- Anne Moes & Marieke L. Fransen & Tibert Verhagen & Bob Fennis, 2023. "From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 43-63, Springer.
- Ayşegül Sağkaya Güngör & Tuğçe Ozansoy Çadırcı, 2023. "Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 65-92, Springer.
- Mona Rashidirad & Hamidreza Shahbaznezhad, 2023. "Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 93-115, Springer.
- Xiaohan Hu, 2023. "Empowering Consumers in Interactive Marketing: Examining the Role of Perceived Control," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 117-147, Springer.
- Ya You & Yi He, 2023. "How Brands Drive Electronic Word-of-Mouth in an Interactive Marketing Environment: An Overview and Future Research Directions," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 149-179, Springer.
- Sahil Singh Jasrotia, 2023. "Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 183-197, Springer.
- Wajeeha Aslam & Kashif Farhat, 2023. "The Role of Artificial Intelligence in Interactive Marketing: Improving Customer-Brand Relationship," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 199-217, Springer.
- Ching-Jui Keng & Hsin-Ying Liu & Yu-Hsin Chen, 2023. "How Internet of Things Is Shaping Consumer Behavior? The Interactive Experience Between Customer and Smart Object," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 219-238, Springer.
- Corina Pelau & Dan-Cristian Dabija & Daniela Serban, 2023. "The Physical Presence and Relationship Distance for Efficient Consumer–AI-Business Interactions and Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 239-254, Springer.
- Wan-Hsiu Sunny Tsai & Ching-Hua Chuan, 2023. "Humanizing Chatbots for Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 255-273, Springer.
- Guillermo Calahorra Candao & Carolina Herrando & María José Martín-De Hoyos, 2023. "Affective Interaction with Technology: The Role of Virtual Assistants in Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 275-298, Springer.
- Marc Riar & Jakob J. Korbel & Nannan Xi & Sophia Meywirth & Rüdiger Zarnekow & Juho Hamari, 2023. "Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 301-327, Springer.
- Sadia Idrees & Gianpaolo Vignali & Simeon Gill, 2023. "Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 329-351, Springer.
- Alice Audrezet & Bernadett Koles, 2023. "Virtual Influencer as a Brand Avatar in Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 353-376, Springer.
- Bình Nghiêm-Phú & Jillian Rae Suter, 2023. "Sentimental Interaction with Virtual Celebrities: An Assessment from Customer-Generated Content," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 377-396, Springer.
- Chen Chen & Xiaohan Hu & Jacob T. Fisher, 2023. "The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 397-430, Springer.
- Zheng Shen, 2023. "The Platform Revolution in Interactive Marketing: Increasing Customer-Brand Engagement on Social Media Platforms," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 433-450, Springer.
- Qingjiang Yao, 2023. "When in Rome, Do as the Romans Do: Differences of Interactive Behaviors Across Social Media Networks," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 451-473, Springer.
- Zalfa Laili Hamzah & Azean Johari, 2023. "Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 475-498, Springer.
- Boris L. F. Pun & Anthony Y. H. Fung, 2023. "Live Streaming as an Interactive Marketing Media: Examining Douyin and Its Constructed Value and Cultural Preference of Consumption in E-commerce," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 499-517, Springer.
- Mohammad Rahim Esfidani & Behnam Izadi, 2023. "Interactive Experience of Collaborative Online Shopping: Real-Time Interaction and Communication," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 519-544, Springer.
- Hongfei Liu & Chanaka Jayawardhena, 2023. "Reconceptualizing eWOM Communication: An Interactive Perspective," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 547-570, Springer.
- Mariola Palazón & Inés López-López, 2023. "Complaint Handling and Channel Selection in the Interactive Marketing Era," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 571-592, Springer.
- María Sicilia & Manuela López, 2023. "What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 593-622, Springer.
- Delphine Caruelle, 2023. "Influencer Marketing: A Triadically Interactive Relationship Between Influencers, Followers, and Brands," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 623-640, Springer.
- Daniella Ryding & Rosy Boardman & Rafaella Konstantinou, 2023. "Optimising the Effect of Influencer Marketing: Exploring Consumers’ Interaction with Different Influencer Types on Instagram," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 641-664, Springer.
- Maggie Wenjing Liu & Qichao Zhu & Yige Yuan & Sihan Wu, 2023. "Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 667-682, Springer.
- Sandra Habil & Sara El-Deeb & Noha El-Bassiouny, 2023. "AI-Based Recommendation Systems: The Ultimate Solution for Market Prediction and Targeting," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 683-704, Springer.
- Billy Yu, 2023. "Deep Learning Applications for Interactive Marketing in the Contemporary Digital Age," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 705-728, Springer.
- Shobhana Chandra & Sanjeev Verma, 2023. "Personalized Recommendation During Customer Shopping Journey," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 729-752, Springer.
- Aida Loussaief & Edward Ying-Lun Cheng & Marta Yuan-Chen Lin & Julian Ming-Sung Cheng, 2023. "Location-Based Proximity Marketing: An Interactive Marketing Perspective," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 753-782, Springer.
- Ni Zeng & Liru Jiang & Gianpaolo Vignali & Daniella Ryding, 2023. "Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 785-805, Springer.
- Devika Vashisht, 2023. "Engaging and Entertaining Customers: Gamification in Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 807-835, Springer.
- Zalfa Laili Hamzah & Muhammad Waqas, 2023. "Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 837-866, Springer.
- Ying Zhu, 2023. "The Role of Touch, Touchscreens, and Haptic Technology in Interactive Marketing: Evolution from Physical Touch to Digital Touch," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 867-891, Springer.
- Ruijuan Wu, 2023. "It’s Fun to Play: Emoji Usage in Interactive Marketing Communication," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 893-913, Springer.
- Denitsa Dineva, 2023. "Consumer Incivility in Virtual Spaces: Implications for Interactive Marketing Research and Practice," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 917-937, Springer.
- Chitrakshi Bhutani & Abhishek Behl, 2023. "The Dark Side of Gamification in Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 939-962, Springer.
- Samaan Al-Msallam & Nannan Xi & Juho Hamari, 2023. "Ethical Considerations in Gamified Interactive Marketing Praxis," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 963-985, Springer.
- Moreno Frau & Luca Frigau & Francesca Cabiddu & Francesco Mola, 2023. "Value Co-creation or Value Co-destruction? the Role of Negative Emotions in Consumer-Firm Interaction in the Social Media Platform," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 0, pages 987-1011, Springer.
- Cheng Lu Wang, 2023. "Correction to: The Palgrave Handbook of Interactive Marketing," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 43, pages C1-C1, Springer.
- Samaan Al-Msallam & Nannan Xi & Juho Hamari, 2024. "Correction to: Ethical Considerations in Gamified Interactive Marketing Praxis," Springer Books, in: Cheng Lu Wang (ed.), The Palgrave Handbook of Interactive Marketing, chapter 44, pages C3-C4, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-031-14961-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.