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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
Editor
Listed:
- Ana Maria Soares(University of Minho)Beatriz Casais(University of Minho)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-29020-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Marc Lunkenheimer & Alexander H. Kracklauer, 2023. "Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Concept “Purpose-Driven Branding”," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 3-18, Springer.
- Ricardo Grilo & Vera Teixeira Vale & Susana Marques, 2023. "LGBT Brand Activism: A Research Agenda on How to Be Committed to the LGBT Conversation," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 19-34, Springer.
- Marta Videira & Mafalda Nogueira & Sandra Gomes, 2023. "“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimulate Animal Adoption?," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 35-53, Springer.
- João Domingues & Amélia Carvalho & Cecília Carmo & Vanda Lima & Jaime Teixeira, 2023. "Scientific Contribution in the Field of Nonprofit Governance: A Bibliometric Analysis," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 57-77, Springer.
- Lara Santos & Luisa Lopes & Salete Esteves, 2023. "Crisis Management and Planning in Portuguese Nonprofit Organizations During the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 79-99, Springer.
- Anna Adamus-Matuszyńska & Piotr Dzik, 2023. "Double Visual Identity of the Place Brand: Coat of Arms and Logo. The Case of Poland," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 103-130, Springer.
- Katarína Vitálišová & Anna Vaňová & Darina Rojíková, 2023. "Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goals," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 131-148, Springer.
- Kavian Faghihnasiri & Helena Maria Baptista Alves & Ana Maria Soares, 2023. "Value Co-Creation Activities Role in Patient Well-Being in Online Healthcare Communities," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 149-175, Springer.
- Ângela Lima Sousa & Beatriz Casais & Ana Maria Soares, 2023. "Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 179-199, Springer.
- António Azevedo & Ângela Azevedo, 2023. "Influence of Socio-cultural Pressure on Internalization of the Thin Body Ideal and the Effect of Fitness Advertising Endorsers (Thin Versus Overweight/Realistic)," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 201-222, Springer.
- Daniela Matté Amaro Passos & Paulo Jorge Pinheiro Gonçalves & Anabela Mesquita Sarmento, 2023. "Organizational Culture and Knowledge Management: An Empirical Study in Brazilian Higher Education," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 223-240, Springer.
- Mirna Leko Šimić & Helena Štimac & Sendi Deželić, 2023. "Students’ Satisfaction with Education Service in Public Versus Private Higher Education Institutions in Transitional Economies," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 243-260, Springer.
- Cherouk Amr Yassin, 2023. "Understanding the Role of University Social Responsibility in Destination Marketing," Springer Proceedings in Business and Economics, in: Ana Maria Soares & Beatriz Casais (ed.), Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector, pages 261-277, Springer.
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