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Agile Marketing Performance Management

Author

Listed:
  • Sascha Stürze

    (Analyx GmbH)

  • Markus Hoyer

    (Analyx GmbH)

  • Claudio Righetti

    (Analyx GmbH)

  • Matthias Rasztar

    (Dr. August Oetker Nahrungsmittel KG)

Abstract

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Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar, 2022. "Agile Marketing Performance Management," Management for Professionals, Springer, number 978-3-658-38053-3, December.
    • Handle: RePEc:spr:mgmtpr:978-3-658-38053-3
    DOI: 10.1007/978-3-658-38053-3
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